Strategic goals

QualityZoom aims to become the leading online advisory portal (Quality leadership) for Consumer Electronics in Europe.


Strategy

QualityZoom has a clear marketing strategy which covers the following parts

(1) Differentiation strategy : Positioning as a Premium Information Brand

(2) Market entry strategy: To be on 80% of the European online markets within shortest time

(3) Branding strategy: Positioning of QualityZoom as „Online Information Brand“

(4) Customer strategy: Customer retention through satisfying customers

(5) Affiliate strategy: Establishing partnerships with manufacturers/brands, dealers and customers

(6) Corporate governance: Independence. Advisory services for the benefit of the users

(7) Overall company objectives: Solid commercial development