QualityZoom is an international and independent online portal which provides information and buying advice on consumer electronics to its users.

The service is free of charge and targeted to consumers who want to count on convenient and reliable advice before buying. It aims to take into consideration the user's interests and the intended usage to find the best and most appropriate product for the user.

The service is based on advanced analytics and semantic intelligence forming a kind of reproducible and independent expert system. Information is provided and visualized in Business Intelligence manner to help users in getting a quick perception of information and product evaluation.

The information gathering process of the user can be regarded as 'information journey' where suitable products and search criteria (e.g. product attributes) can be collected and managed by the user, thus providing an empathic application.